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Tag Archives: cancer fundraising

The Yellow Flower of Support

by Jennifer Luce, Living with Cancer. 

The daffodil is the Canadian Cancer Society’s symbol of hope in the fight against cancer. For years prior to my diagnosis, I remember these lovely flowers being sold in front of stores in late March and early April.

A few years ago, the Canadian Cancer Society began an initiative similar to Remembrance Day – wear a pin in support and memory, but instead of a red poppy, a yellow daffodil. In the spring of 2010, just after the Olympic Games here in Vancouver, a pilot Daffodil Pin campaign was launched in BC, with plans to go nationwide the following year. It was a huge success!

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